Week 4A - Aesthetics, Design, and Branding
I will focus on jamilin.com and headhunterhairstyling.com for websites needing improvements.
Jamilin.com
For jamilin.com there is no main focus to the website. Three major problems that overshadow the sight are that the company name is not visible, the goal of the organization is not clear, and the images are too busy.
To start with, I would put the company name in the top left corner of this website. I would eliminate about 60% of the information on the main page, and list about 3 main services that this organization provides with a brief explanation of each. Jami must determine what service she is trying to market. Is it Feng Shui, Anti-Aging Secrets, Astrologer, or one of the many others?
I would choose simpler images with warmer colors. In particular, the picture of Jami with the big smile that is seen twice on the page is distracting and difficult to look at. The picture at the top has too many disjointed images with too many unrelated pictures.
Headhunterhairstyling.com
Headhunterhairstyling.com does not indicate what "level" or how upscale the salon is, which is critical in the salon industry. Does the salon cater to and provide more upscale services, or is it more of a family salon that also caters to children and men, as well as women? The flaws on this website include the opening video image, the disclaimer that the prices listed are not guaranteed, the lack of prompting to make an appointment, and the link to yelp.
The video image of the hair cut does not attract a potential client. The opening images should be stylish people with trendy hair cuts. A group picture of the stylists looking fashionable would help bring clients to the business as well. The wording at the bottom of the page is too indirect and nondescript. The owner should mention why they have a passion for hair and beauty.
Headhunter could benefit from technical improvements to the site. The website should immediately direct people to make an appointment with some sort of "Book Now" button that would take them to a phone number or a "Styleseat" app. Headhunter's contact information is buried on the last tab. Also, the link to Yelp may not be a wise customer service tool, since the business does not control what a customer may say about the salon on Yelp. I would remove that link.
Finally, they provided a detailed pricelist, but then put a disclaimer that each stylist may charge different prices. I would modify this to put a price range, rather than a disclaimer that could lead to an unhappy customer.
For my positive impressions, I will focus on nps.gov and Toyota.com.
nps.gov
The imagery of nps.gov attracts one to want to take a vacation. The colors are warm. The first 2 images are large, and those images draw one to the smaller images below. The pictures appeal to a variety of tastes including rural, urban, and international interests.
The fonts are bold and the titles are well placed. A user wants to click on the various links to learn more about the parks. Also, the site places information in an organized fashion to answer questions easily.
Toyota.com
Toyota's site solidifies its brand. If a person goes to the site for a question on service, the images of the latest Toyota models will flash by, but not in a distracting manner. The color of the cars are cleverly matched against complementing backdrops. The red and black lettering are noticeable and consistent. The Toyota emblem in the top left corner holds the customer's attention. The American flags make a strong statement, too.
Jamilin.com
For jamilin.com there is no main focus to the website. Three major problems that overshadow the sight are that the company name is not visible, the goal of the organization is not clear, and the images are too busy.
To start with, I would put the company name in the top left corner of this website. I would eliminate about 60% of the information on the main page, and list about 3 main services that this organization provides with a brief explanation of each. Jami must determine what service she is trying to market. Is it Feng Shui, Anti-Aging Secrets, Astrologer, or one of the many others?
I would choose simpler images with warmer colors. In particular, the picture of Jami with the big smile that is seen twice on the page is distracting and difficult to look at. The picture at the top has too many disjointed images with too many unrelated pictures.
Headhunterhairstyling.com
Headhunterhairstyling.com does not indicate what "level" or how upscale the salon is, which is critical in the salon industry. Does the salon cater to and provide more upscale services, or is it more of a family salon that also caters to children and men, as well as women? The flaws on this website include the opening video image, the disclaimer that the prices listed are not guaranteed, the lack of prompting to make an appointment, and the link to yelp.
The video image of the hair cut does not attract a potential client. The opening images should be stylish people with trendy hair cuts. A group picture of the stylists looking fashionable would help bring clients to the business as well. The wording at the bottom of the page is too indirect and nondescript. The owner should mention why they have a passion for hair and beauty.
Headhunter could benefit from technical improvements to the site. The website should immediately direct people to make an appointment with some sort of "Book Now" button that would take them to a phone number or a "Styleseat" app. Headhunter's contact information is buried on the last tab. Also, the link to Yelp may not be a wise customer service tool, since the business does not control what a customer may say about the salon on Yelp. I would remove that link.
Finally, they provided a detailed pricelist, but then put a disclaimer that each stylist may charge different prices. I would modify this to put a price range, rather than a disclaimer that could lead to an unhappy customer.
For my positive impressions, I will focus on nps.gov and Toyota.com.
nps.gov
The imagery of nps.gov attracts one to want to take a vacation. The colors are warm. The first 2 images are large, and those images draw one to the smaller images below. The pictures appeal to a variety of tastes including rural, urban, and international interests.
The fonts are bold and the titles are well placed. A user wants to click on the various links to learn more about the parks. Also, the site places information in an organized fashion to answer questions easily.
Toyota.com
Toyota's site solidifies its brand. If a person goes to the site for a question on service, the images of the latest Toyota models will flash by, but not in a distracting manner. The color of the cars are cleverly matched against complementing backdrops. The red and black lettering are noticeable and consistent. The Toyota emblem in the top left corner holds the customer's attention. The American flags make a strong statement, too.
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