Week 11A - Email Marketing

Email marketing can be used to supplement other social media platforms. I currently use email as part of  a communication strategy for several volunteer organizations I am on the boards for including PTSA, Church Sunday School, and a military spouses group. I often receive feedback that "I don't really check my email anymore," and "it's just for spam," now. Because of these responses, I use feedback to write concise, well organized information, with links to other social media sources.

For my "Greek to Me" business, I would take a similar approach, and use email to drive sales. I would start with a welcome email, and then follow up with a monthly email. The monthly email would offer a specific discount in the title, and then provide more detail in the email body. The email would highlight new products as well. I would offer a discount for someone signing up for my distribution list.

I receive promotional emails for several retailers. Looking at the marketing emails I receive, I joined the email distributions because I received a discount for doing so.  I open the emails with specific promotions and deadlines in the title that apply to items that are on my mind. For example, I am a swim mom, and just received an email from SpeedoUSA saying "Today's Deal: 25% One-Piece Suits" - I am inclined to open that since my daughters have several meets coming up, and there is a timeframe involved.

For content ideas for "Greek to Me" emails, I would focus on tips to make life less hectic (eg, ordering desserts and gifts vs making them yourself), holidays, events, recipes, and entertaining. Having a monthly distribution, I would focus on what events normally occur in those months, such as weddings in June, or Thanksgiving in November.