Week 14 - Developing Online Advertising

For my Facebook ad I chose a couple of CTA's. A discount with a deadline motivates people to shop immediately, as does the "Call Now" button. I would target those customers who are actively looking for holiday gifts and entertaining ideas.

For my Instagram ad, I chose to promote a post with Facebook. Instagram ads allow the marketer to select a target, duration, and cost. In addition the imagery versus words are extremely beneficial in the high end food market.